At the workshop, we will learn the basics of digital marketing, upcoming trends and statistics.

To achieve goals, an integrated strategy is important, so we will first review the elements of a successful website and how we create traffic. Social networks have great power at this time; who to choose and how to appear on them, is the next question that will be solved at the workshop. We will also talk about the inclusion of e-mail marketing and the use of Google tools, as well as the integrated content creation, as it is key to performance.

The presented modes will be based on examples from practice, which are excellent starting points for the debate. The workshop is interesting and the craftsman gets an overall insight into the possibilities of using the main digital elements and the sense of connecting them.


Location: Obrtno-podjetniška zbornica Slovenije, Celovška 71, Ljubljana, učilnica

Date: 8.12.2017, 9:30 – 12:00

Full description and application here.